Higher Education Institutions (HEIs) are increasingly aware of the importance of brand equity for brand strategy. Earlier research has disregarded the eWOM of HEIs, so this study furthers our understanding of the importance of eWOM on the creation and leverage of HEIs' brand equity. A qualitative approach was adopted, with semi-structured…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…

This paper examines the role of institutional isomorphism in influencing digital transformation (DT) within municipalities. It addresses the gap in understanding how coercive, mimetic, and normative pressures shape municipal strategies and operations as they adopt and implement digital technologies. Through a systematic literature review and…

Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…

This study critically examined the increasing threat of predatory publications in academia, revealing how researchers at Pakistan's Higher Education Institutions (HEIs) take advantage of this trend for academic gains. We examined the widespread trend of predatory publishing for Pakistani public and private HEIs, explicitly focusing on Physical…

Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent…

Issues of the phenomenon of Massive Open Online Course (MOOC) and its integration into current online and campus education to enhance higher education quality in universities is gaining importance. This large scale form of online education has the potential to escalate the reputations of universities and increase the global access to their…

While much research on quality assurance in higher education has centred on issues related to the impact on teaching and learning and academic staff, there is a significant gap in the area of quality assurance and academic governance. Within Australia the roles of university academic boards (also known as academic senates or faculty senates) have…

Greater numbers of instructors are turning to social networking sites to communicate with students. This study examined whether posting social, scholarly, or a combination of social and scholarly information to "Twitter" has an impact on the perceived credibility of the instructor. Participants were assigned to one of three groups: a…

The arrival of university ranking has changed the landscape of higher education all over the world and is likely to continue to influence further development nationally and internationally. This article provides an overview of rankings systems in which Australian universities feature and it goes on further to discuss the impact ranking systems…

In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…

IMHE-Info is the newsletter published by the Institutional Management in Higher Education (IMHE) programme. This issue includes: (1) How Do Rankings Impact on Higher Education?; and (2) OECD International Assessment of Higher Education Outcomes. IMHE News, publications of interest and upcoming events are included.

Defining medicine's golden age as freedom from adverse comment in mass and highbrow media, discusses: (1) the evolution of the medical image; (2) factors responsible for ending the golden age; (3) criticisms related to physicians' sacerdotal, technical, and social roles; and (4) the erosion of physicians' professional status. (SK)

Presents some of the comments the author has shared in recent years with a number of faculty, particularly colleagues who attended workshops he conducted at Bowling Green State University for new department chairs. Explains how the department increased its credibility. Blends explanations with ideas for establishing credibility from three…