The issue of grade inflation has been studied in many countries across the globe, yet it remains under-researched in Pakistan. This study aims to understand grade inflation in Pakistani universities by examining the contributing factors and its consequences. The data for this study was collected through in-depth interviews of 20 professors from…

This study aims to determine whether the introduction of input-oriented resource allocation in the Italian higher education system has resulted in behaviours influencing the attractiveness of universities. The results of an analysis of panel data spanning 57 public universities reveal that the geographical characteristics in which they operate…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

This edited volume explores key challenges facing Vietnamese universities amidst digital transformation, navigating the intersection of technology and cultural values, competition, and open education. Chapters in this book offer insights into the current landscape of Vietnamese higher education, outlining strategies for institutional success and…

Purpose: The purpose of this paper is to discover how higher education institutions may segment the market in a competitive higher education hub and to assess the usefulness of strategic group analysis as an analytical technique for market and competitor analysis. As a case example of a competitive higher education market, this research…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

In this account, I engage how Midlands State University through its Film and Theatre Arts Studies programme responded and continues to respond to the neoliberalisation of higher and tertiary education in Zimbabwe. I argue that while the splicing of Film and Theatre Arts into a single programme was beneficial to the institution, the packaging of…

The need to compete is not limited to business organizations but is also one of the normal practices of publicly funded academic institutions. Reforming higher education and the adoption of neoliberal policies have transformed publicly funded colleges and universities and have forced them towards the market. The paper reviews and critiques: (1)…

Performance-based funding (PBF) for public colleges and universities is increasingly prevalent worldwide, as a part of a broader pattern of marketisation in public education. This study focused on developing an empirical view of how, and in what contexts, policy makers use the concepts of neoliberal economics to design and support PerformanceBased…

With increased competition and other market forces affecting higher education, branding has emerged as a strategic imperative for colleges and universities. Branding in academia faces many inherent challenges, including institutions' multi-pronged missions and decentralized organizational structures. In some cases, branding is not widely…

Purpose: This study aims to review the zeal exhibited by universities in South Africa towards aligning institutional mandates of teaching, learning, research and community engagement to the sustainable development (SD) agenda. The implementation of the SD agenda across higher education institutions (HEIs) continues to draw attention from the wider…

Prior research suggests that despite the mass development of higher education in Vietnam recently, the quality of higher education is declining. This study aims to understand the impact of the education reform on the quality of university accounting education by investigating the involvement of different stakeholders in accounting education within…

The circulation of head football coaches is a well-established practice, and with it, salary costs are significantly outpacing other spending as institutions compete in the pursuit of prestige. This movement of college football coaches is known in the popular press as the "coaching carousel." The carousel is a fitting metaphor for a…

Purpose: The purpose of this paper is to critically investigate the discourse on "competitive advantage", a concept that has been widely applied in the public higher education sector, but rarely defined and conceptualised. Design/methodology/approach: In order to get some insightful understanding about how "competitive…

The paper evaluates research and teaching efficiency at faculties of economics in the public higher education institutions in the Czech Republic. Evaluation is provided in two periods between the years 2006-2010 and 2007-2011. For this evaluation the Data Envelopment Analysis and Index approach are used. Data Envelopment Analysis measures research…