A case study of the "Eagleton Affair" disputes the notion that the three major networks are uniform in their news coverage and editorial commentary. (RB)

Presents the results of a case study showing that 68 percent of the news releases received by a television station were rejected as out-dated or not relevant to the local region. (RB)

Pressures of politics and commercialism in Chile have altered the evolution of television from its original role as an instrument of education and cultural development. (RB)

Opines that the study of video production is important in better understanding the aural/visual aspects of television, especially since television production is undergoing a digital revolution. Assesses the impact of new technologies by examining a "cutting-edge" program, "American Gothic." Finds that digital technology offers…

Defends the importance for media study of a descriptive and evaluative scholarship grounded in old-humanist perspectives. Uses the television miniseries "Lonesome Dove" as a case study to argue that media texts, like literary works, can and should be evaluated according to the criteria of "formal mastery" and "intellectual coherence." (SR)

A study was undertaken in 1981 to evaluate the telecourse campaign supported through the Corporation for Public Broadcasting (CPB) and the Public Broadcasting Service (PBS). This report contains a summary of promotional strategies used in six selected markets and an evaluation of the effectiveness of these strategies. The objectives of the study…

This paper is a case study of a documentary produced by WHAS-TV entitled "Louisville: Open City?" The purposes behind the documentary are examined, and an attempt is made to evaluate whether these purposes were achieved. More importantly, this paper illustrates the social and political changes which can result when a locally-produced…

Argues that political debates can usefully be viewed as a "televisual" form. Shows how audiences bring conventions to the viewing of debates grounded in forms dominating television narrative. Illustrates this perspective by analyzing debates in the 1984 United States Senatorial race between Jesse Helms and James Hunt. (HB)

Although Britain's Open University employs television case studies resembling the documentaries seen on general service television as part of its multimedia distance learning system, evaluations of the program have shown that many students were unable to achieve the learning objectives put forth by the program producers. Because of production…

The Radio-TV section of the Proceedings contains the following 13 papers: "Computer-Assisted Reporting: A Nationwide Survey of Television Newsrooms" (Sonya Forte Duhe' and Erin Haynie); "Network Television News Coverage of the Environment and the Impact of the Electronic Newsletter 'Greenwire'" (Claudette Guzan Artwick);…

This paper reviews the post-1975 research on the capacities, logistics, and costs of the various delivery technologies used in educational television, and details case studies of television-centered operations, particularly in relationship to adult learners. The paper begins with a section on general definitions and the capacities of various…

A study examined whether assigning students to write analytically in response to video texts can lead to students becoming more critical viewers of television. A 30-second television commercial was shown to a freshman composition class with limited visual literacy training and to a class without such media literacy training. Students in both…

Students in a children and television course wrote their "television autobiographies" (that is, their relationship with TV). Forty-three students at a mid-size upstate New York college participated. The autobiographies corroborated the results of previous quantitative and qualitative research, but added a personal, more in-depth look at the…