New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…

The paper analyses the influence of COVID-19 on Portuguese institutions' intake of international students and their responses to the pandemic. Two dimensions are considered: quantitative impact on international enrolments and higher education institutions' strategies for the recruitment and support of international students. The first dimension is…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Shifting realities across the world have emphasized the need to change early childhood systems thinking. Specifically, a quality early childhood workforce was in high demand before the COVID-19 pandemic and will continue to be in demand until sustainable recruitment and retention efforts are achieved. Encouraging more professionals to enter and…

When March 2020 brought with it not only the initial signs of spring, it also brought the reality of the global pandemic to be known as COVID-19. This global pandemic impacted society in many facets. People lost loved ones to the illness, others are still dealing with "long-COVID" affects, and many people lost their jobs due to the…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

Student mobility has become a global phenomenon with an upward trend in the past two decades, and Asian countries are becoming important receiving countries. Such phenomenon has been increasingly investigated producing a growing body of literature on Asia-bound international student mobility. However, while some countries stand in the spotlight of…

The "Fall 2024 Snapshot on International Student Enrollment" findings are based on responses from over 690 U.S. higher education institutions on current patterns in international student enrollment as of fall 2024. The report, conducted by the Institute of International Education (IIE) and ten partner higher education associations,…

In this HEPI report, Alison Wheaton presents new research into English university governance. The report sets out key findings with regard to how English university governors perceive their roles, the influences on those perceptions and the opportunities created to enhance university self-governance. Examples of good practice arising from the…

The COVID-19 pandemic has had profound impacts on all facets of international education. Not only has it highlighted the inadequacy of existing care arrangements but it has also created new care needs. There is increased recognition among policy makers and education providers that they need to understand and support the wellbeing of international…

As education-migration ("edugration") blurs the line between international student and immigrant recruitment in some jurisdictions, higher education admission is becoming linked to settler nation-building projects. Using critical discourse analysis, this article examines the Canadian higher education sector's response to COVID-19 through…

The "Spring 2022 Snapshot on International Educational Exchange" continues the commitment of the Institute of International Education (IIE) to map the effects of key current events, especially the COVID-19 pandemic, on international educational exchange to and from the United States. This "Snapshot on International Educational…

International student mobility (ISM), defined as the movement of students to pursue tertiary education outside their countries of citizenship, has conventionally been understood in terms of micro social actors' behaviours of cultural capital accumulation and macro-level institutional processes following the logics of neoliberal globalization and…

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the…