This paper presents the findings of an exploratory case study that investigated factors affecting the retention and progression of postgraduate business students at a major Australian distance education university. The majority of prior research addressing student retention focuses on undergraduate on-campus students, while this research…

Outlines causes of enrollment decline in business education. Presents strategies for recruiting students at the high school and college levels. (SK)

Reports on a study that adds to the growing research on resume writing by examining the resume length preferences of Big Five accounting firm recruiters, a population not previously studied. Suggests that an effective teaching practice would be to assign resumes with a two-page rough draft requirement. (SC)

This study examines the role of corporate influence in shaping an American business school's commitment to racial and ethnic diversity. Themes emerging from an intensive case study include: (a) the centrality of corporate interest and support; (b) co-investment in "pipeline development" strategies that encourage more minorities to pursue business…

A study identified and analyzed the most effective techniques for promoting business and marketing teacher education programs. Data were collected from teacher educators in 160 business education programs in 41 states and 60 marketing education programs in 39 states within the past 5 years. The student enrollment trend for the business teacher…

Study examines how recruiters evaluate students who pursued both functional and general management majors compared to those who focused solely on functional coursework. Results reveal that although recruiters reported that the double major gave students a competitive advantage, in practice, the double major carried virtually no weight in the same…

Surveys recruiters about the skills they seek in applicants and the best method for students to demonstrate those skills. Notes that the top five skills sought are: communication (oral and written); computer literacy; interpersonal/social; critical thinking/leadership (tied); and teamwork. Suggests that instructors provide students with explicit…

Business school deans (n=311) rated the present and future importance of organizational change factors. Highly rated were student recruitment, multimedia classrooms, and instructional use of the Internet. Public institutions' deans expected distance learning to be significantly more important. Private school deans considered recruiting more…

Resulting from several years of study by the American Assembly of Collegiate Schools of Business (AACSB) Committee on Equal Opportunity for Minorities and the Program to Increase Minorities In Business (PIMIB) Task Force, this report presents a series of recommendations for expanding the number of talented minority students entering collegiate…

A continuing and increasing demand for collegiate business education programs seems to be indicated by employment needs of the business sector. During a time of obvious increased need, enrollments in teacher education are suffering one of their sharpest declines in history. A National Association for Business Teacher Education (NABTE) survey on…

The image of business colleges held by many liberal arts faculty members is challenged by a former teacher in a business school. Issues discussed include academic standards, teaching quality, student recruitment, student financial aid, and support services. (LBH)

Research was conducted concerning the following questions: Are there significant differences in the quality and type of recruitment materials sent to prospective undergraduates and graduates in these three program areas? Are there differences in the numbers of males, females, older, and nontraditional students represented in the recruitment…

The motivation of this project was a desire on the part of the Harvard Business School to augment equality of career opportunities in management for minority group members and to insure expanded managerial training so that new capabilities would be developed to match new opportunities. This document describes programs undertaken by the faculty and…

In a seven year period, Fisher Junior College has shown spectacular growth as a program in continuing education directed to veterans. The college offered an education that in two years prepared students for the job market and gave them the skills to seek employment successfully. (MLW)

These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…