Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

Student engagement and retention is a concern of many university professors. To engage sophomore-level students in a Sociology of Aging class, I challenged them to design the course in a way that would make the outcome personally meaningful to them. The class was asked to identify specific learning objectives related to the university's course…

Several curriculum models are outlined to show relationships between the various components of the curriculum process (aims, behavioral objectives, content, teaching and learning, and assessment) so that concern for the various parts can be coordinated to bring about effective changes to the whole of a teaching program. (JT)

Low-level content and cheating are two problems that are serious threats to the personalized system of instruction (PSI). The use of behavioral objectives can reduce book-boundness and consequently raise the level of course content. To prevent cheating in PSI courses, rigorous checks on proctor grading must be built into courses. (RM)

Training Manager of the University of Illinois describes steps in development of the successful series of "Executive Leadership Seminars." Basic questions answered are, "What organizational needs are to be met?""What should the enrollee learn and how should his behavior change?" and "What course content, from a…

Discusses the characteristics, especially the commonalities, of four innovative educational methods: audio-tutorial systems, guided design, programed instruction, and the Keller method. Indicates that content materials still play the major role in student learning at present. (CC)

Guidelines developed by the Section on Dental Anatomy and Occlusion of the American Association of Dental Schools for use by individual educational institutions as curriculum development aids are provided. (MLW)

Suggests a program for teaching students with communication problems. Outlines in-class strategies supportive of a positive interpersonal climate and a sense of orderly purpose. Uses written dialogues between teacher and student and individual conferences. (JMF)

The accountability of faculty for teaching is discussed with reference to the comprehensive course syllabus (an agreement on course content between faculty members and between teachers and students with course objectives states behaviorally), determination of the means of measuring the agreed-upon accomplishments, and responsibility of the…

At Ohio State University, an undergraduate course extends the course sequence in biopharmaceutics and pharmacokinetics to application to problems in optimizing drug therapy. Course content, structure, instructional methods, and student term projects are described, and a course outline, typical projects, and some behavioral objectives are appended.…

Describes an educational experiment conducted at Miami University where graduate cable management seminar students were given hands-on experience in developing programming ideas and producing programs for a cable television channel. Learning objectives, evaluation methods, and faculty and on-site supervisor roles are discussed, and recommendations…

Described is an integrated pathology-pharmacotherapeutics course, designed to correlate specific disease entities with current drug therapy. The course was developed by the College of Pharmacy and Department of Pathology, College of Medicine of the University of Kentucky. Lecture topics are appended. (JMD)

Reviews instructional design models; discusses characteristics of distance education in higher education via interactive television; and presents a nine-step instructional design model designed specifically for college course delivery via interactive television. Course goals, content analysis, performance objectives, learner characteristics,…

A study examined the acceptance and effectiveness of a basic public speaking course that uses a modified Personalized System of Instruction (PSI) approach. Based on behavioristic psychology, PSI stresses mastery learning, self-pacing, the written word, student proctors, and lectures that motivate rather than just supply essential information. Five…

The syllabus contains detailed information concerning an introductory college course in psychology. The primary objectives are to help the student acquire basic knowledge of vocabulary, concepts, methods and theories used by psychologists, and skills in interpreting psychological knowledge and applying it to daily life, everyday problems, and…