Descriptor
Authors | 4 |
Higher Education | 4 |
Merchandising | 4 |
Advertising | 2 |
Books | 2 |
Bookstores | 2 |
College Stores | 2 |
Publishing Industry | 2 |
Community Involvement | 1 |
Editing | 1 |
Facilities | 1 |
More ▼ |
Source
Change | 2 |
College Store Journal | 2 |
Publication Type
Journal Articles | 3 |
Reports - General | 2 |
Opinion Papers | 1 |
Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showalter, Jerry N. – College Store Journal, 1981
The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)
Descriptors: Advertising, Authors, Books, College Stores
Womack, Geneva H. – College Store Journal, 1978
The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)
Descriptors: Advertising, Authors, Books, Bookstores

Kadushin, Charles – Change, 1979
Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)
Descriptors: Authors, Editing, Higher Education, Merchandising

O'Toole, Patricia – Change, 1979
City Lights Books of San Francisco has served as a literary meeting place, as a bookstore that concentrates on serious literature--especially poetry, as a publisher of significant voices such as those of Allen Ginsberg and Charles Bukowski, and as an institution with a political conscience. (JMD)
Descriptors: Authors, Bookstores, Facilities, Higher Education