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Christenson, Peter G. – Communication Research, 1988
Analyzes the music preference structure of college students based on responses to a variety of music use and preference measures. Finds that the underlying structure of music preference is multivariate and that there are crucial differences between males and females in terms of their "mapping" of music types. (MS)
Descriptors: Audience Analysis, Audiences, Classification, College Students
Morah, Tanya M. – 1987
A study was conducted to examine the relationship between American mass media and the black community. Subjects were two groups of black midwestern college students--one group studying at a predominantly black university and the other at a mostly white university--with similar social and economic backgrounds. It was hypothesized that black…
Descriptors: Audiences, Black Attitudes, Black Colleges, Black Students
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Dambrot, Faye H.; And Others – Sex Roles: A Journal of Research, 1988
Investigates the viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation, based on the responses of 677 young adults to the Personal Attributes Questionnaire (PAQ). Viewer gender had an impact on the rating of female characters. (FMW)
Descriptors: Androgyny, Audiences, Characterization, Commercial Television