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Veeder, Gerry – 1978
A film course especially designed for technical communication students can illustrate basic film concepts and techniques while showing how film effectively communicates ideas in an industrial and scientific communication system. After a basic introduction to film terms, the study of actual scientific and industrial films demonstrates the following…
Descriptors: Audiences, Audiovisual Communications, Business Communication, Communication (Thought Transfer)
Trotter, Edgar Powell – 1975
It was hypothesized in this study that, because of strong socialization pressures, gatekeepers would have stronger agreement and accuracy relations with the publisher than they would have with the audience and that the gatekeepers' congruency relations with the publisher and audience would not differ significantly. Additionally, research questions…
Descriptors: Audiences, Editing, Higher Education, Journalism
Hoyt, James L. – 1975
It was hypothesized in this study that media supporters would be more persuaded by messages delivered through media sources than would media critics. An experimental Persuasion study was conducted in which persons were asked to give their personal evaluations of news media performance. Then they were exposed to a persuasive message delivered…
Descriptors: Audiences, Broadcast Industry, Communication (Thought Transfer), Higher Education
Entine, Lynn B. – 1978
Assuming that radio listeners are more interested in programs where the pace is faster, two versions of a six-minute interview were devised and tested on 97 adult church choir members. Prior to the experiment, participants completed a questionnaire that requested information on their age, sex, education, radio station preference, and listening…
Descriptors: Audiences, Broadcast Industry, Communication Research, Communication (Thought Transfer)