Investigates how a speaker's expectations about the audience can influence public speaking anxiety and willingness to speak. Indicates that audience characteristics interact with speaking contexts in complex ways but that, in general, audience pleasantness exerts a stronger influence than audience familiarity, with pleasant friends the most…

Suggests that technical writing teachers pay closer attention to how students constitute an active and demanding audience. Profiles three different, yet representative, types of technical writing students: institute of technology students, industry students, and liberal arts students. (MG)

Both teaching and scholarly writing make sense only if they are part of an ongoing intellectual dialogue. When the audience for creative legal scholarship is small, as it often is, scholarship becomes primarily self-education, with publication a willingness to share ideas. (MSE)

Comments on some recent debates in audience studies. Argues that much active audience theory is in fact premised on a heavily negotiated reading (if not a misreading) of some of the earlier work that is often invoked as its theoretical basis. (SR)

Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)

Suggests that few references to the important issues of audience awareness exist in news writing textbooks and that technical writing literature can fill this gap. Identifies two main aspects of audience awareness, three key reasons why it should be taught to journalists, and gives audience types. Provides classroom exercises. (MS)

Discusses developments in the field of mass communications over the last 10 years. Suggests that old polarities have been finally transcended or deconstructed and that a new set of questions is emerging which concern a range of particular issues and processes rather than generalities expressed in terms of the now untenable categories of viewer,…

At a meeting sponsored by the Council for Advancement and Support of Education and the National Association of College and University Business Officers, strategies for explaining college costs to external constituencies (the public, media, policymakers) and internal constituencies (campus professionals and alumni) were discussed. Officials from…