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Krueger, Elizabeth; Fox, James D. – Journalism Quarterly, 1991
Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the…
Descriptors: Audience Response, Editorials, Higher Education, Television Research
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Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research
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Lang, Annie; And Others – Communication Research, 1993
Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Memory
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Hawkins, Robert P.; And Others – Communication Research, 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes…
Descriptors: Audience Response, Higher Education, Television Research, Television Viewing
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Newhagen, John E. – Journalism Quarterly, 1994
Analyzes television news stories broadcast during the Persian Gulf War for censorship disclaimers, the censoring source, and the producing network. Discusses results in terms of both production- and viewer-based differences. Considers the question of whether censorship "works" in terms of unanticipated results related to story…
Descriptors: Audience Response, Censorship, Content Analysis, Higher Education
Lind, Rebecca Ann; Rarick, David L. – 1991
Television journalism has long been the object of study by scholars of news media ethics. A study examined the reasoning process and the criteria for judgment used by viewers when evaluating possibly problematic television (TV) news content, and analyzed these criteria as they are applied to ethical issues and problems in TV newscasts. Thirty-four…
Descriptors: Audience Response, Ethics, Evaluation Criteria, Higher Education
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Walker, Gregg B.; Bender, Melinda A. – Argumentation and Advocacy, 1994
Proposes a view of music video as persuasive argument. Presents results from a study of viewers' perceptions of music videos, finding that viewers discriminate between persuasive argument videos and nonargument videos. Reveals that viewers see social and political content in videos, and videos' potential to influence viewers. (SR)
Descriptors: Audience Analysis, Audience Response, Communication Research, Higher Education
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Brosius, Hans-Bernd – Communication Research, 1993
Argues that effects of emotional visuals accompanying television news broadcasts are reflected not in the exact recall of text but through specific kinds of errors in recall and the relation of these errors to certain parts of the item. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Pictorial Stimuli
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Crigler, Ann N. – Journal of Communication, 1994
Examines the relative power of visual, audio, and audiovisual television messages on people's understanding of political issues. Shows that audio alone is just as effective as a combined audio and visual presentation for conveying information. Shows little difference between the effective responses to audio and video channels. (SR)
Descriptors: Audience Response, Higher Education, Mass Media Effects, Political Issues
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Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
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Heeter, Carrie; And Others – Journalism Quarterly, 1989
Examines the agenda-setting impacts of electronic text news (ETN) and reactions to ETN as a news medium. Finds that electronic news viewers have nearly the same agenda as do users of traditional media. (MM)
Descriptors: Agenda Setting, Audience Response, Electronic Publishing, Higher Education
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Lombard, Matthew – Communication Research, 1995
Investigates similarities in how people respond to mediated presentations and nonmediated experience in the realm of social interaction. Finds that viewing distance manipulation failed to support predictions and watching larger television screens led to more positive emotional responses, in which subjects selected a viewing position that…
Descriptors: Audience Response, Communication Research, Higher Education, Interpersonal Relationship
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Geiger, Seth; Reeves, Byron – Communication Research, 1993
Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)
Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects
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Ware, William; Dupagne, Michel – Journalism Quarterly, 1994
Finds a small, but statistically significant, association between exposure to U.S. entertainment programs and attitudes, perceptions, and behaviors of foreign audiences. Finds also that, when taking study characteristics into consideration, only language of the questionnaire produced a significant difference in correlation size; and that the…
Descriptors: Audience Response, Foreign Countries, Higher Education, Mass Media Effects
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Oliver, Mary Beth – Communication Reports, 1996
Finds that authoritarianism was associated with greater enjoyment by undergraduate students of reality-based crime videos and more negative evaluations of the criminal suspects, but only if the criminal suspects were African American rather than Caucasian. Shows that authoritarianism was also associated with more favorable evaluations of police…
Descriptors: Audience Response, Authoritarianism, Blacks, Crime
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