Concludes that reporters' attitudes toward a news source seemed to have little impact on news stories or editorials. (RB)

Defines "mobilizing information" as information provided in a news story that helps readers turn their attitudinal reactions into behavior. Concludes that such information can increase reader involvement. (FL)

This study examines two psychological variables that could erode journalistic objectivity--the reporter's attitude toward his source and his expectation of future meetings with the source. Seventy student reporters were randomly assigned to conditions by instructions contained on assignment sheets. The hypotheses tested were that a positive…

This paper reports the successive steps in the development of an adjective rating scale for measuring audience responses to short previews of coming films. Seven filtering steps were used to reduce an original list of 600 adjectives and adjectival phrases into a final rating scale with 101 words. From factor analyses of the responses of college…

Summarizes the results of a survey of reader attitudes concerning the usefulness of publications provided by the Association for Education in Journalism (AEJ). (RL)

Thanks to advances in user-friendly, new media technology, many educational organizations around the world are supporting young people who wish to express their views through media production. The term "youth media practice" refers to these media production activities. This paper raises questions about the possibilities and limitations…

A study investigated whether newspaper mug shots are perceived by readers as being positive or negative in tone and whether the mug shots that are selected match the roles of their subjects in accompanying stories. Twenty-three news and feature stories with associated mug shots were clipped from seven daily newspapers. Pictures and stories were…

Segmentation, a research technique used to ascertain the needs and wants of consumers, was employed in a study that examined the attitudes of persons aged 18 to 34 years toward newspapers. This age group was chosen on the basis of research indicating that it is the weakest segment in the newspaper readership market. Interviews with 14 college…

A study examined the effects of published film reviews on viewers' interest in and evaluation of the reviewed film. In the film interest experiment, 89 undergraduate students were randomly assigned positive, mixed, or negative reviews of a British film. The control group received a review of a different film. Subjects were asked to read the…

The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…

Summarizes research dealing with a number of topics, including the following: (1) political communication and voter volatility, (2) daily newspaper publishers' preferences on reporter decision making, (3) media use by foreign students, and (4) coverage of discrimination cases in the "New York Times." (FL)

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…

Reports that seeing the film "All the President's Men" had more influence on college students' attitudes toward the press than on their political attitudes; notes that party affiliation was a significant predictor for some of the variables investigated. (GT)