Institutions of higher education are partially funded by philanthropic gifts to support various initiatives on campus ranging from student scholarships, specific programmatic needs, construction, and everything in between. As Generation Z becomes the predominant generational cohort graduating from colleges and universities, advancement teams must…

Through an alumni-led effort called Project Search, Haverford College found 72 percent of its 825 missing graduates. The project has paid off in more than renewed alumni ties, with a 20-fold return in the first 3 years of combined annual and capital fund raising. (MLW)

Some ideas from small institution winners in CASE's Recognition Program are described. Awards for alumni administration, fund raising, institutional relations, publications, and periodicals were presented. (MLW)

Student and alumnae groups have mobilized to preserve Wheaton College as one of a dwindling number of single-sex women's institutions and are taking legal action to fight what they believe is a breach of faith. (MSE)

Adopting management by objectives is a way to improve the operation of small college development offices and increase the tenure of the development officer. The MBO concept is discussed as a means of setting goals, determining ways to accomplish goals, and measuring success. A development office statement of objectives is included. (MLW)

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

A capital campaign to build facilities for a new nursing division at Aurora College is described. Three suggestions are provided: draw up a detailed plan, there is no substitute for personal contact, and hard work is essential. (MLW)

Patience and teamwork in long-range planning are seen as having helped ensure prosperity at Williams College. The mechanics involved reaching what is described as a modified consensus. Two major changes included the end of fraternities at the college and the decision to coeducate. (MLW)

Hallmarks of the successful church-related college include: a clear identity and distinct educational goals, loyal and vocal alumni, powerful religious commitments, an active and involved board of trustees, first-rate administration, a "good story," and intense denominational support in dollars. (MLW)

A growing number of small colleges and large public universities are following the lead of private universities in seeking donations from foreign alumni. Electronic communications have facilitated the cultivation of such relationships, but face-to-face contact is still preferred. This trend comes as foreign enrollments in the United States are…

Trustees, it is suggested, should keep an eye out for burgeoning short-term debt, over-optimistic income estimates, hidden enrollment problems, student attrition, and loss of special revenue sources. The absolute size of a college is seen as a factor in making the decision to close. (MLW)

Examines a 1994 college desegregation case involving possible merger of Mississippi University for Women, a historically white institution, and Mississippi Valley State University, a historically black institution. Following the wishes of trustees, and supported by alumni, the president of the former institution engaged in an unorthodox litigation…

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

Nearly 11 years ago trustees of Wilson College (Pennsylvania) voted to close the institution. A group of alumnae brought a lawsuit to keep the college open, and since then the college's programs have been transformed to meet the changing interests and ages of its students. A division of continuing studies was created. (MLW)