Academic inbreeding is a phenomenon that has been studied mostly from the standpoint of its association with research productivity. The focus has been on knowledge creation outputs and outcomes, while little to no attention has been given to the association of academic inbreeding with knowledge creation strategies and processes in academia. This…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Alumni boards have historically been a leading source for alumni to receive tremendous personal and professional satisfaction by giving of themselves to their alma mater and to fellow alumni. These boards have roles and responsibilities including social events, networking, and raising funds for the college or university. Many alumni boards provide…

Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that…

Purpose: This paper explores some management concepts and how applying these concepts from business to higher education can be problematic, let alone incompatible, particularly in relation to measuring quality in higher education. Design/methodology/approach: It provides a conceptual understanding of the literature on quality in the higher…

In the nearly two years since the election of U.S. President Donald Trump, multiple studies have documented declines in international student enrollments at U.S. institutions. Entities that track developments in higher education have reported increased enrollments in other countries, especially those where costs are lower, quality and access are…

Many higher education institutions are under pressure to increase revenue and reduce cost are driving momentum for doing more with less in higher education. If these pressures were not strong enough, the emergence of new services offered by a range of third-party providers has made it even more difficult to assess, implement, and evaluate the…

This article seeks to shed light on current dynamics of stratification in changing higher education and proposes an analytical perspective to account for these dynamics based on Martin Trow's work on "the analysis of status." In research on higher education, the term "stratification" is generally understood as a metaphor that…

This study investigated the internal quality assurance strategies Ghanaian polytechnics enacted in order to improve graduate outcomes. A qualitative methodological approach via in-depth interviewing of twenty key informants and document analysis was used to establish how polytechnics in Ghana addressed problematic situations in quality assurance.…

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using…

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand…

The study explores how alumni can help community colleges in Southern Appalachia to create greater access for people in groups which are traditionally under-served by higher education. Semi-structured interviews conducted with alumni program directors and admissions officers at seven community colleges in the Southern Appalachian Region explore…