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Adoption of Information Technology by Advertising Agencies.
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Herling, Thomas J.; Merskin, Debra – 1995
Since little empirical research has been conducted on adoption of currently available information technology by the advertising industry, a study explored the extent of advertising agencies' adoption of selected information technologies such as online database services and electronic mail. The study discussed data from earlier studies and analyzed…
Descriptors: Advertising, Computer Attitudes, Databases, Electronic Mail