The purpose of this study was twofold. The first aim was to better understand the selection criteria that college students of varying demographic backgrounds find most important when making a final selection of a college or university during their college search process and the promotional information they find to be most useful, particularly…

There has been much discussion in recent years concerning student consumerism and its potentially negative impact on higher education. Much of the literature has been anecdotal (Bellah 1999; Delucchi and Smith 1997; Edmundson 1997; Smith 2000), while some studies have been more empirical in nature (Levine and Cureton 1998; Delucchi and Korgen…