Suggestions to institutions of higher education on how to go about selecting a planned giving consultant include ask colleagues from other institutions whom they've used in the past; examine written proposals from a wide range of firms; look for chemistry and credibility; check references; and button down the terms of the consultancy. (MLW)

The world's largest public relations firm brought Humphrey Institute into contact with skilled special events professionals, fund raisers, and promotional strategists, and they didn't have to pay for their services. As pro bono consultants, the firm and the institute have learned to respect each other's needs and different agendas. (MLW)