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Lee, Annette Hannon – Currents, 1992
An in-house media training program can help college faculty feel comfortable with taped and on-camera interviews. Everyone benefits: faculty gain valuable experience; the media and public obtain quick, concise, and clear information; and the campus gets good public relations. Effective programs are carefully designed, realistic, and include…
Descriptors: College Administration, College Faculty, Faculty Development, Fund Raising
Ackerman, Helen – Currents, 1992
At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)
Descriptors: Administrator Education, College Administration, Consultants, Fund Raising
