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User Friendly.
O'Rourke, Lil Breul; Smith, Anne H. – Currents, 1988
Syracuse University's use of a personal computer to keep track of alumni reunion registration is described. They can take reservations over the phone, produce lists of returning alumni according to different categories, give catering current meal counts, keep track of special requests, and write personalized confirmation letters. (MLW)
Descriptors: Alumni, Computer Software, Data Collection, Higher Education
Little Big Computers: How to Build on Alumni/Development System for Less Than $100,000.
Petranek, Jan G. – Currents, 1984
Recent technological advances have put alumni-development computer systems within reach of most colleges and universities. Options, including the types of hardware available, the many ways to match an office's needs to your hardware, and the types of software available are discussed. (MLW)
Descriptors: Alumni, Computer Programs, Computers, Data Collection
Keep Your Volunteers On-Line.
Lineback, Donald J. – Currents, 1986
Good computer files can help colleges find, manage, and solicit alumni volunteers. In 1978 Rhodes College began creating detailed records on alumni and friends, entering gift and biographical data, mostly in coded form, into computerized personal files. (MLW)
Descriptors: Alumni, Computer Oriented Programs, Data Collection, Fund Raising
Beyond Gallup.
Pendel, Mary – Currents, 1985
An alumni survey is an unbeatable tool for realizing and tapping the potential of alumni. It can also help win recognition of the importance of alumni constituency. A comprehensive survey creates an effective database on each alumnus. (MLW)
Descriptors: Alumni, College Administration, Data Collection, Fund Raising
Dialing for Data.
Connor, Martha – Currents, 1995
This article provides ideas on how to conduct alumni telephone surveys: (1) use the information gathered; (2) implement a survey; (3) develop appropriate questions; (4) test a survey instrument; (5) train interviewers; (6) collect the data; (7) analyze the results; (8) report the results; and (9) use the results to take action. (MDM)
Descriptors: Alumni, Colleges, Data Collection, Data Interpretation
Survey Sense.
Pollick, Anne M. – Currents, 1995
This article provides advice on how to plan and conduct an alumni census through the mail, drawing on the experiences of Stonehill College in North Easton, Massachusetts, which undertook such a survey in 1992. It focuses on costs, information needs, questionnaire design, mailing considerations, reporting the results, and expected response rates.…
Descriptors: Alumni, Colleges, Data Collection, Data Interpretation
Research to the Rescue.
Stratton, Debra J.; Angerosa, Angela M. – Currents, 1995
Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…
Descriptors: Alumni, Audience Awareness, Data Collection, Editors
Research on a Shoestring: A Veteran Marketer Shows Data Collection Needn't Be Expensive.
Fisher, Mark A. – Currents, 1993
It is proposed that market research needn't be formal but can be useful. Suggestions include using a variety of existing information sources; conducting focus groups; using readership surveys of school publications; paying attention to the timing of surveys; and sharing results with others who can use it. (MSE)
Descriptors: Cost Effectiveness, Data Collection, Higher Education, Information Seeking