Western Michigan University' president discusses the role of the alumni association in the life of an institution and its relationship with the development office. It is suggested the association's job is to promote anything that builds and maintains alumni loyalty to an alma mater portrayed as an ever-evolving academic institution. (MSE)

Programming that involves both the alumni association and current students can build good working relationships, promote the alumni office, and help provide efficient student programming. The experiences of several colleges and universities illustrate the creative role alumni can play in campus programs. (MSE)

The alumni association president can participate effectively in college fund-raising campaigns by developing a high-quality board, seeking appointments to campus committees, learning about fund raising, cultivating relationships, being a resource before and after the campaign, offering to participate, evaluating programs regularly, and reaping…

Eight steps to use in promoting the alumni office on campus and create lasting ties with other campus offices are outlined. They include keeping in personal contact with campus colleagues, staying involved in campus programs, keeping the top administrators and campus informed of activities, garnering support, being professional, keeping current.…

The ways in which five college and university alumni offices increase their effectiveness by pairing up with departments and offices across campus are described. These cooperative efforts include alumni program involvement with academic departments, career development services, admissions office, student organizations, and government relations…