It is suggested that coming up with fresh and interesting ideas for college and university publications requires keeping an open mind to events, people, and surroundings, finding good writers, and planning interesting layouts with illustrations. (MSE)

Ideas for alumni magazine articles and features are drawn from a variety of sources. Ideas include: scholarships and donor profiles; profiling administrators as "teams"; update on campus neighborhood changes; interviewing campus specialists for practical information; alumni retrospectives; student and alumni perspectives on current…