This chapter demonstrates how institutional researchers at institutions of higher education can use economic theory for enrollment management. (Contains 4 figures.)

Many introductory microeconomics textbook authors derive the law of demand from the assumption of diminishing marginal utility. Authors of intermediate and graduate textbooks derive demand from diminishing marginal rate of substitution and ordinal preferences. These approaches are not interchangeable; diminishing marginal utility for all goods is…

Provides comments by Nobel laureate Paul A. Samuelson, Harold W. McGraw Jr., William D. Nordhaus, Orley Ashenfelter, Robert M. Solow, and Stanley Fischer on Samuelson's introductory textbook "Economics," as presented at the 1998 American Economic Association meetings in Chicago (Illinois). (CMK)

This chapter introduces the key economic concepts, models, and methods that can help inform institutional research in higher education. (Contains 1 table and 9 figures.)