The opinions of students constitute valuable information to be taken into account in university management. In this study, university satisfaction is analyzed, by means of a proxy variable (intention to repeat the same university course) following a holistic approach that analyses its relation with socio-demographic characteristics of the…

The co-creation concept is a growing marketing strategy adopted in service industries, however within the higher education industry, the development of the co-creation model is considerably slow going. Drawing upon the Theory of Service-Dominant Logic and input-process-output-outcome (IPOO), this study aims to develop and test a customer value…

This study tries to assess the impact of e-learning on the stakeholders, especially teachers and students, and the differences. COVID-19, the current pandemic, is taken as the context. A structural equation modeling approach is undertaken, and PLS-SEM (partial least squares) (multi-group) method is chosen. Perceived Usefulness and Perceived Ease…

The number of enterprises in the service sector is increasing with the time and the market for service sector is expanding. Universities as higher education institutions were affected by these developments in the service sector and have included providing quality service to their internal and external stakeholders as their top priority. Providing…

The role of the department chair is considered one of the most thankless jobs in higher education, but there is surprisingly little research on the daily work-lives of faculty members serving in departmental leadership roles. This study updates the literature by using a national sample of 3,317 associate and full professors serving in department…

There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

The aim of this paper is to measure and compare the quality of services provided by higher education institutions in the Czech Republic and Vietnam. It is not the sheer volume of services offered, but their quality, which matters as a strategic tool enhancing the competitiveness in the tertiary education market. Feedback from student-clients is…

One of the top concerns of educational policies around the world is the use of digital tools in the teaching and learning process. In Morocco, the integration of technology into nursing education is taking on an increasingly prominent role, particularly after the introduction of the LMD (Licence-Master-Doctorat) system. This study investigates…

Online learning became more commonplace all over the world in the post-pandemic era; however, the research on how to promote Online Persistent Learning (OPL) was still in its infancy. Therefore, this study aimed to analyse the influencing factors of Online Persistent Learning Supported by Intelligent Technology (OPLSIT) based on the dimensions of…

This article analyses academics' perceptions of work management and their job satisfaction in Chilean universities, using a multi-level approach (macro, meso and micro) to study changes in the academic environment. It is based on the survey 'The Academic Profession in the Knowledge-Based Society' (APIKS) with data from 11 universities and 1258…

The purpose of this paper is to provide information that can benefit Higher Education Institutions (HEIs), which operate in a highly competitive environment. Understanding students' perspectives regarding quality in higher education and areas of dissatisfaction can redirect an HEI's strategy to address these concerns. The present study seeks to…

The purpose of this qualitative study was to explore how employees at a midsized public university in the U.S. South experienced working from home during the coronavirus pandemic of 2020-2021. Most employees in higher education settings were affected by the pandemic. Administrative and clerical and support staff had to determine how to provide the…

The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…

Student engagement needs to be context-specific to embrace holistic learning for increasingly diverse students in higher education. This paper presented a case study on the context-specific adaptation of a student engagement measure for a private university in Bangladesh. The adaptation process involved steps such as benchmarking theoretically…

This article discusses a new interdisciplinary, mixed-methods approach to using data from the first British Birth Cohort Study, the National Survey of Health and Development (NSHD, 1946). It emerges from a collaboration between two historians of postwar Britain and a mixed-methods life course studies researcher. Our approach brings together…