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Topor, Robert S. – 1988
In recent years, many nonprofit organizations have begun to use marketing principles, partly because of the more competitive environment. This guide to marketing such an organization consists of four sections. Section 1, "Understanding Marketing," includes "Your Part in the Marketing Process" and "What is Marketing? Why Should You Do It?" Section…
Descriptors: Advertising, Competition, Higher Education, Institutional Advancement
Ball, Harold E. – 1981
Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…
Descriptors: Accounting, Administrative Principles, Check Lists, College Stores
Lim, Gill-Chin, Ed.; And Others – 1995
This volume contains three case studies and additional information documenting and examining Michigan State University's (MSU) Model International Department Experiment (MIDE), a program designed to encourage internationalization efforts in curricula, research, public service, and outreach activities. Chapter 1, "Introduction: The Rationale…
Descriptors: Administrator Education, Case Studies, Departments, Educational Research
