In the spring of 1971 a study was conducted at various religious student centers at the University of Texas at Austin to determine the effectiveness of a multimedia presentation in several worship services. Effectiveness was defined as: 1) acceptance of the quality of the presentation by a distinct group of viewers; and 2) their recognition of…

The theoretical perspective presented in this monograph is intended to answer two fundamental questions: What accounts for the input of the gatekeeping institution in the newsroom? and What accounts for the output of the gatekeeping institution? The organizational role of gatekeeper is to monitor incoming information for its news content; to…

Addressing the question of the usefulness of the concept of New Journalism, this study also seeks to define the essential characteristics of New Journalism and to determine whether, in fact, there is such a thing. The first chapter reviews the critical literature of New Journalism, sorting out some of the many uses of the term, then narrowing the…

This monograph describes the philosophical, theoretical, and research contributions of Wilbur Schramm in the field of mass communication research. In the papers that comprise this monograph, three of Schramm's principal areas of investigation are reviewed. Jack Lyle looks at both the integration of mass communication into the field of education…

Intended as an appraisal of A. J. Liebling's performance as a critic of the press, this study examines Liebling's career and analyzes his criticism for both quantity and quality. Following a brief biography, contents include "The Wayward Press"--also the title of his column published in "The New Yorker" from 1935 to 1963--which describes…

The essays in this volume examine the use of the mass media and explore the findings of the gratifications approach to mass communication research. Part one summaries the achievements in this area of mass media research and proposes an agenda for discussion of the future direction of this research in terms of a set of theoretical, methodological,…

Although there has been a reluctance in the past on the part of journalism educators to criticize the news media openly, evidence now exists indicating that attempts to assess the performance of the press are taking place in the classroom, in the community, and within the media itself. Contents of this AEJ monograph include "The Journalism…

This monograph discusses the role of the press in reporting the nomination of Senator Thomas Eagleton for Vice President of the United States, the revelation of his hospitalization for mental illness six years prior to the nomination, and his eventual resignation as George McGovern's running mate in the 1972 Presidential elections. Four sections…

Discussing the theoretical underpinnings of media research methodologies, this book provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role, and impact of media in society. By tracing the epistemological and theoretical roots of the major…

Research findings, theories, and examples of the effectiveness of radio and television programs are organized to create a guide for analyzing their educational messages. It is demonstrated that radio and television programs are composed of a set of messages made up of more than one level of language, such as verbal (words), paraverbal (pitch,…

This monograph presents a sampling of papers delivered at a multidisciplinary conference focused on two dominant entities in African American cinema: religion and music. Papers in the monograph are grouped into three sections: the scholar's involvement in the filmmaking process, early Black theater and film, and contemporary issues in Black cinema…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…

The phenomenon of the close relationship between communication and public opinion is shown in this book to have played a major role historically in the measurement of support for political policies, officials, and candidates. The communications media influence public opinion and are subject to it; yet the precise nature and definition of public…

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…