Peter Eckel and Adrianna Kezar have written this book to offer insight to campus leaders who face transformational change--to help them mount a proactive, rather than a reactive, process to effect transformation. They believe that most institutional leaders have little to no experience with implementing large-scale change and lack a solid…

In a world progressing with dizzying acceleration into the Information Age, the slow, measured approach of the traditional university can place administrator, faculty member, and student alike at a disadvantage. To move into this brave new world, the academic animal needs tools. "Beyond 2020: Envisioning the Future of Universities in America" is…

This guide for individuals or groups charged with designing and implementing a planning process for a college or university begins by describing certain characteristics and components of planning that the planner must understand and by recommending that new planners avoid some actions until they have analyzed the situation and determined what…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

This publication presents case studies of 10 colleges and universities that developed creative approaches to resource allocation in order to confront the fiscal realities facing higher education. The case studies describe strategic review and planning efforts in times of fiscal austerity. They look at streamlining, but also explore permanent…

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

The 22 essays and case studies in this book offer a theoretical and practical guide on outreach programs of colleges and universities. The chapters are: (1) "The New American Outreach University: Challenges and Options" (Richard M. Lerner, Lou Anna K. Simon); (2) "The Land-Grant Idea and the Evolving Outreach University" (James T. Bonnen); (3)…

This workbook develops basic strategic planning models and presents a step-by-step guide for those involved in a college or university's strategic planning process. The model contains 10 steps, from inception of the plan through the activities of review and revision after the strategic planning committee has completed its planning exercise and…

A model for long-range institutional planning is presented that is based on the integration of institutional elements and functions: overall mission, quantitative goals, responsibilities, activities, and resources. A comprehensive model must also include evaluation and organization in the planning process. Each of the institutional functions and…

This book is intended to stimulate dialogue between the business and academic communities concerning education for careers in a constantly changing workplace. The book is divided into four sections. The two chapters of Part 1 discuss the transformation of business from rigid hierarchies to flexible organizations that respond quickly to…

This book develops a schema of strategic planning that has proved effective and useful at a variety of colleges and universities. It looks at the general context and imperative for doing strategic planning and considers the historical and traditional antecedents that have led to the present-day need for strategic planning. The book reviews the…

This book examines the influence of policy environments, system design, and leadership on the performance of state higher education systems, using case studies of seven large and diverse state higher education systems: California, Florida, Georgia, Illinois, Michigan, New York, and Texas. Chapter 1 provides an overview of the evolution of state…

This collection of 27 essays focuses on the challenges facing higher education, new approaches to planning that are necessary to respond to these challenges, and planning strategies and management approaches that address emerging issues of the new millennium. Part 1, "Redefining the External Context for Postsecondary Education," contains six…

The six chapters of this volume address issues related to emerging technologies and competition as higher education leaders plan for their institutions' development. A preface identifies common themes of the individual papers, including changes in higher education enabled by or driven by information technology, the authors' shared belief that the…

This book provides a new look at educational management in the face of mounting financial pressures. The demands for accountability that today's university administrators must face require them to apply the sophistication of modern business and institutional management while preserving the expensive and often difficult-to-measure contributions of…