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Johnstone, John W.C.; And Others – 1976
The sociological study described in this volume, based on extensive interviews with more than 1300 practicing journalists, is one of the first large-scale national inquiries dealing with an occupational group. Interview statistics are used to paint a portrait of the people who make their living as full-time disseminators of news: those who work…
Descriptors: Employee Attitudes, Higher Education, Interviews, Journalism
Topor, Robert, Ed. – 1992
This book gathers articles on marketing higher education that first appeared in a newsletter on that topic. Chapter 1, "Marketing and You!" contains two articles on the importance of the person interested in advancing the institution through marketing. The second chapter, "Building Blocks," offers important ideas including a…
Descriptors: Bureaucracy, Creativity, Employee Attitudes, Fund Raising
Rausch, Erwin, Ed.; And Others – 1980
The way that modern management techniques contained in the Linking Elements Concept can be applied successfully to management in institutions of higher learning is considered. The Linking Elements Concept combines management science, management by objectives (MBO), and the behavioral sciences into an overall framework. The concept proposes that…
Descriptors: Administrator Role, Ancillary School Services, College Administration, Conflict Resolution