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O'Neill, Vincent – 1987
A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their…
Descriptors: Business Administration Education, Business Communication, Cross Cultural Training, Cultural Education
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Helms, Erwin – Paedagogica Historica, 1997
Traces the origins, development, and evolution of the German Association for American Studies from its inception in 1953 to the present day. The organization has endeavored to promote the knowledge of U.S. history and culture and to replace positive and negative stereotypes with an unbiased view of the United States. (MJP)
Descriptors: American Studies, Cultural Context, Cultural Exchange, Culture Contact