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Peer reviewedHawkins, Robert P.; And Others – Human Communication Research, 1987
Investigates the cultivation hypothesis by testing two cognitive processes hypothesized to allow viewers to construct television-biased beliefs. Finds the basic cultivation result replicated, but neither process hypothesis was supported. (SR)
Descriptors: Beliefs, Cognitive Processes, Higher Education, Mass Media Effects
Connochie, T. D. – 1969
Intended as a communication to communicators on television equipment and techniques, this manual also gives an overview of educational television and instructional television practices in the United States, Britain, and Canada. Attention is given to broadcast television--its station organization, control room procedures, and commercial program…
Descriptors: Cable Television, Closed Circuit Television, Color, Commercial Television
