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Gender Analysis of the Development of School and University Theme in Soviet and Russian Audiovisual Media Texts
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Levitskaya, Anastasia; Seliverstova, Lyudmila; Mamadaliev, Anvar – European Journal of Contemporary Education, 2017
The article is written within the framework of a broader study investigating school and university representation in the Soviet/Russian and foreign audiovisual media texts. The research outlines that in Soviet cinema the image of the female teacher was transformed in the following sequence: a heroine-revolutionary; a heroine of hard work; an…
Descriptors: Foreign Countries, Gender Differences, Audiovisual Aids, Audiovisual Instruction
The Figure of the Mass Reader in Early Soviet Literature: Artificial Interpretive Communities and Critical Practice.
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Carleton, Greg – Critical Studies in Mass Communication, 1995
Suggests that conflicts in early Soviet literature over reader's identity and function presages many issues in critical understanding of audiences, especially as reflected in the antithetical Frankfurt and Birmingham School positions. Argues that how the mass reader was invoked, defined, and appropriated for institutional needs in the Soviet…
Descriptors: Audience Analysis, Audience Awareness, Foreign Countries, Higher Education
The Impact of a Mini-Series: A Quasi-Experimental Study of Attitude Change Produced by "Amerika."
Walker, James R. – 1987
A study examined attitude change for viewers of "Amerika," an ABC television miniseries about the takeover of the United States by Soviet forces. Subjects, 267 undergraduates in communication courses at Memphis State University, completed a pretest a week prior to the airing of "Amerika" and a posttest a week after. The…
Descriptors: Attitude Change, Audience Analysis, Foreign Countries, Higher Education