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Direct linkYildiz, Suleyman Murat; Kara, Ali – Quality Assurance in Education: An International Perspective, 2017
Purpose: Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the purpose of this study is to present a practical instrument designed to measure the IM construct in the higher education sector.…
Descriptors: Higher Education, Marketing, Measures (Individuals), Statistical Analysis
Download full textAkerson, Valari, Ed.; Sahin, Ismail, Ed. – Online Submission, 2020
"International Conference on Social and Education Sciences" includes full papers presented at the International Conference on Social and Education Sciences (IConSES) which took place on October 15-18, 2020 in Chicago, IL, USA. The aim of the conference is to offer opportunities to share your ideas, to discuss theoretical and practical…
Descriptors: Conference Papers, Social Sciences, Undergraduate Students, Engineering Education
Kurubacak, Gulsun – Online Submission, 2006
The main purpose of this qualitative research is to find out online workers' intentions toward Interactive Communication Networks (ICNs) that they redesign and revolutionize their new roles in these new interactive milieus carefully. In this study, the online workers' intentions are indications of their readiness and immediate antecedent of…
Descriptors: Qualitative Research, Behavior Theories, Foreign Countries, Higher Education
