In the activity of the university, the choice of channels of communication and the key message are very important. Values to be conveyed include the quality of the education, the solid chances of finding work, and the prestige and status of various specialties. Other essential tasks include determining who opinion and reference group leaders are…

Maintains that college students have been the object of repeated sociological research in countries formerly in the Soviet Union (USSR). Reports on a study of more than 3,000 Russian students and professors. Includes five tables indicating student attitudes toward religion, student behavior, and participation in outside-of-class cultural…