Purpose: The implementation and reporting of the sustainable development goals (SDGs) is one of the emerging challenges for higher education institutions (HEIs), but the lack of well-defined reporting structures and topics for this sector makes it difficult to map and evaluate HEI performance in relation to 2030 Agenda. This study aims to assess…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

In recent decades, higher education has experienced a massive expansion worldwide, which has often been linked to increasing higher education diversification. New sectors and new types of institutions emerged with this massification process to offer more diversified types of advanced training. At the same time, this expansion was often embedded in…

Increasing mature students' access to higher education (HE) is a worldwide priority. In Portugal, the 23+ policy which was launched ten years ago opened HE to these students. A critical analysis of eight years' data on the universe of mature candidates in HE in Portugal shows that this "opening" varies in inverse ratio to the social…

This paper presents an analysis of strategic management systems of higher education institutions (HEIs) by identifying policy and strategic priorities and monitoring their implementation. The strategic priorities are contextualized within four scenarios that structure the mission and orientation of HEIs. The methodology is based on data collected…

Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries' social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make…

What does it mean to leave a "leadership legacy" in the organizations and communities in which we are involved? This mixed-methods research project will explore the stories of successful individuals who have left a leadership legacy. Specifically in this article, the preliminary research will share various components of a model to create…

In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…

Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for…

There is growing evidence that transitions from education to work (and from work to education) can take place several times and occur at different points in an individual's life cycle. This paper's overall intention is to contribute to a deeper understanding of higher education graduates' transitions between education and work shortly after…

The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…

A progressive attempt to replace traditional public administration values and concepts by others that are closer to private management can be observed in the replacement of the service user concept by that of consumer or client. This redefinition's more implicit or explicit intent is to increase consumers'/clients' status, their capacity to choose…