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Marquez, F. T. – Journalism Quarterly, 1975
Shows that the cultural content of Philippine print-media advertising does not reflect Philippine culture, but instead appears to reflect Western culture. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Content Analysis, Cross Cultural Studies
Guioguio, Reynaldo V. – 1978
Mass media in the Philippines at present show two seemingly opposite trends: a small but noticeable increase in the number of provincial newspapers, and a reduction in the number of radio stations in certain areas. Two general features of the media situation, the private ownership of the media and the need for progressive public service…
Descriptors: Communication (Thought Transfer), Foreign Countries, Higher Education, Journalism
Duke, Benjamin C., Ed. – Office of Education, US Department of Health, Education, and Welfare, 1963
The primary purpose of this project was to compile, translate, and publish educational media research material from the major Asian countries and to make that information available in the United States. Educational media research and experimentation is interpreted to include experimental programming, testing, evaluation, and use of all the newer…
Descriptors: Foreign Countries, Educational History, Surveys, International Education