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Schriver, Karen A.; And Others – 1996
A study explored how teenage audiences interpreted brochures intended to discourage them from taking drugs, and more broadly, how readers respond to the visual and verbal messages presented through brochures that aim to inform and persuade. Over 100 brochures and handouts from national and local drug prevention agencies were collected. A subset of…
Descriptors: Adolescents, Audience Analysis, Audience Awareness, Audience Response