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Peer reviewedPenrose, Jeanne; And Others – Journalism Quarterly, 1974
Finds more nonreaders of newspapers than a study done ten years ago, but the background of the nonreaders are highly similar. (RB)
Descriptors: Higher Education, Journalism, Media Research, Newspapers
Download full textCarvalho, John – 2000
The 1974 book, "The Uses of Mass Communication: Current Perspectives on Gratifications Research" introduced the concept of a "division of labor"--that certain media work better than others in meeting audience gratifications. Since the division of labor concept has not been subjected to empirical testing, a study elaborated an…
Descriptors: Audience Analysis, Higher Education, Internet, Mass Media
