The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

We investigate how competing forces interdiscursively manifest in Japan-based higher education through a critical discourse analysis (cf., Fairclough, 1993, 1995) of 86 job advertisements. The academic profession is characterized as exhibiting high mobility, perhaps as academics are more loyal to their specialty fields than the institutions where…

The Top Global University Project, launched in 2014 and scheduled to run until 2023, is the most recent of a succession of internationalisation projects proposed by the Japanese government in an effort to foster global jinzai, i.e. global human resources (GHR), and revitalise the higher education system. Yet, the concept of GHR remains vague and…

The "Spring 2024 Snapshot on International Educational Exchange" continues the commitment of the Institute of International Education (IIE) to map the current state of international educational exchange to and from the United States. The report presents data from 662 U.S. higher education institutions in two sections: (1) current trends…

The international student recruitment and overall cross-border education have constantly been evolving. In the past two decades, higher education institutions were developing and implementing their plan of campus internationalization. Various universities and colleges have different approaches to the internationalization. However, through the…

This study investigates the current process of internationalization of higher education in the countries of the Asia Pacific region (APR) through the example of China, the Republic of Korea, Japan, and Russia. The article aims to familiarize the reader with the experience of internationalizing higher education in APR states against a backdrop of…

In this study, the author focuses on the issue of country image in destination choice. To examine the relationship between these two variables, the study tests whether mainland Chinese who favor a destination as their ideal first choice for study abroad have a significantly more positive view of that destination's country image than their…

This paper examines shifts in the knowledge production policy agenda at Japanese research universities -- a transition from discipline-based academic tradition towards interdisciplinary forms of knowledge production -- through a case study of a leading interdisciplinary research institute. We examine this transition through the case of Tohoku…

Globalization has driven growth in the market for cross-border students. Mainland China, with a burgeoning economy and the largest national population, has become an important source of cross-border students. This study identifies ideal attraction in mainland China to destinations for cross-border tertiary education, as expressed by ideal first…

Purpose: The purpose of this paper is to examine a number of current innovations made by private higher educational institutions in Japan to counter decreased enrollments and financial constraints. Design/methodology/approach: The design of this study is both descriptive and conceptual, based on the latest data available. Additional information…

In the era of globalisation, competition has also become global. In higher education, countries worldwide are attaching increasing importance to international ranking exercises and subscribing to the "world-class universities" paradigm, complemented by various strategies to benchmark with leading universities in order to enhance the…

This paper suggests that as university missions have adapted to accommodate major developments associated with, for instance, mass higher education and internationalisation agendas, university workforces have diversified. They now, for instance, incorporate practitioners in areas such as health and social care, and professional staff who support…

Not long ago Japanese campuses were Spartan affairs with few frills American students take for granted. But times have changed. College enrollments are plummeting as Japan's supply of youngsters dries up and universities prepare for a profound shakeout that could see more than a quarter of all campuses closing in the next few years. Now, Japanese…

There is growing evidence that students throughout the world no longer see the US as the primary place to study; that in some form this correlates with a rise in perceived quality and prestige in the EU and elsewhere; and further, that this may mean a continued decline in the US's market share of international students. There clearly are a complex…

There has been fierce competition for a shrinking pool of high school graduates in the higher education market in Japan in recent years. Along came former Prime Minister Fukuda's plan for an intake of 300,000 international students by the year 2020. These have placed Japanese institutions of higher education under further pressure to sustain their…