Values are the evaluative and judgmental facet of a culture's "personal orientation system," helping its members determine what is right or wrong, good or bad, important or unimportant. However, the values which are of primary importance to citizens of a particular country may be of only secondary or tertiary importance to citizens of…

Discusses growing concern about negative attitudes toward Japan and Japanese people among secondary school and college students. Describes the use of quality control circles to bridge the cultural divide. Reports on the success of the program and argues that teachers have a responsibility to promote cultural understanding and diversity. (CFR)