Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Against the backdrop of internationalisation of education and the emergence of English as a global language, medium of instruction (MOI) has long been a controversial issue globally. The present study examined the relationships between secondary-level MOI (English, EMI; Chinese, CMI) and learners' tertiary-level academic achievement and…

In higher education, understanding discipline-specific vocabulary can be challenging. Insufficient vocabulary can be a major challenge for students as they begin their university studies. This study examined university undergraduate English language learners' discipline-specific vocabulary retention when they used an in-house developed mobile app,…

Despite considerable research in the higher education literature exploring the substantial values of eLearning and collaborative learning as distinct practices, few empirical studies have yet addressed the need for an integrated approach toward implementing eLearning and collaborative learning practices in a professional education development…

The last decade has seen significant changes in all aspects of internationalization but most dramatically in the area of education and research moving across national borders. The most recent developments are education hubs. The term "education hub" is being used by countries who are trying to build a critical mass of local and foreign…

Success in preparing business students for professional careers requires these students to develop a set of well-defined personal skills. The present study examined 145 business students to assess the effectiveness of a personal skills development (PSD) program by measuring the impact of the training on the students' attitudes in skill development…

It is necessary to develop digital literacy skills with which students can communicate and express their ideas effectively using digital media. The educational sectors around the world are beginning to incorporate digital literacy into the curriculum. Digital storytelling, one of the possible classroom activities, is an approach which may help…

Purpose: This paper aims to explore the holistic picture of sustainability curricula in Asian higher education. Design/methodology/approach: Content analysis was conducted based on Asian management education for sustainability in higher education. Online courses arrangement, teaching methods, instructors' educational background and…

Although Outcome-based Education has not been successful in public education in several countries, it has been successful in the medical fields in higher education in the U.S. The author implemented OBE in her Managerial Accounting course in H.K. Intended learning outcomes were mapped again Bloom's Cognitive Domain. Teaching and learning…

This volume contains a collection of selected papers submitted to the 19th Annual International Conference of the Bulgarian Comparative Education Society (BCES) held in June 2021. The 19th BCES Conference theme is "New Challenges to Education: Lessons from around the World." The book includes 40 papers written by 66 authors from 15…

In higher education, student evaluation of teaching is widely used as a measure of an academic's teaching performance despite considerable disagreement as to its value. This paper begins by examining the merit of teaching evaluations with reference to the factors influencing the accuracy of the teaching evaluation process. One of the central…

This special issue consists of a collection of articles focusing on the subject of resource centers and their impact on self-directed second language learning, including their location, installation, function, intervention, and teaching materials. Articles are in English or French; French articles have an English abstract, and English articles…

Chinese business administration students in Hong Kong (n=113) identified important characteristics of teachers as follows: ability to stimulate thinking, curiosity, and discussion; enthusiasm; open-mindedness; business, international, and teaching experience; English skills; systematic structure; and feedback. Results suggest Chinese students are…

This study tested the usefulness of an activity-oriented approach in describing and explaining the work of designing an international distance education course in business entrepreneurship at Indiana University. The course was team taught with an instructor at the City University of Hong Kong; video conferencing and Internet-based technologies…

A segment of a Hong Kong first-year business administration course attempted to address passivity in students by enhancing awareness of learning strategies and metacognition. Results suggest that such instruction can have a positive effect on the learner processes students adopt and need not be discipline specific to be effective. (MSE)