Examines how principals view the importance of the following: (1) tasks of media specialists; (2) standards of the State Board of Education and of accrediting agencies; and (3) media specialists' responsibilities in planning media programs, public relations efforts, and other media activities. (MS)

This study investigated how school principals and media specialists in elementary and secondary schools perceive the preparation of pre-service teachers regarding media and technology and specific skills that should be required of beginning teachers. A survey instrument was administered to 83 principals and 83 media specialists employed at schools…