Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

This article focuses on the interplay between institutional arrangements, family strategies, and market devices in the transition to higher education (HE) in France with a view to documenting both persistent features of the French 'conservative' educational regime and recent changes, in particular those related to neo-liberal influences. Using a…

The European Students' Union (ESU), in partnership with the Romanian Agency for Quality Assurance in Higher Education (ARACIS), the National Unions of Students Scotland--student participation in quality Scotland (NUS, Sparqs) and freier zussamenschluss von studentInnenschaften (fzs), and with support of the European Commission (DG EAC), launched…

Analyzes the low mobility of French secondary school graduates toward the most profitable higher education programs. Proves that the economic model of educational demand is inadequate. Students' choice ultimately depends on the advantages linked to possessing degrees or the effort required to obtain them. Includes 6 tables, 18 notes, and 15…