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Download full textPietila, Veikko – 1971
This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…
Descriptors: Attitude Change, Attitudes, Audiences, Broadcast Television
