The growth of the Chinese language in African countries and African students' consequent flocking into Chinese higher education are both emergent phenomena. This partly explains the lack of empirical research on this body of student migrants and their Chinese language learning. This paper applies Watkins' theorisation on pedagogic affect to…

Compared the ways 35 American and 38 Chinese master's degree counseling students perceived the feeling of love, guilt, and anger. A semantic differential using evaluative and potency scales for the concepts was administered. Found students in Taiwan evaluated the feeling of guilt more negatively than American students. (JBJ)

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…