The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…

Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…

This report aims to provide insight into the realities faced by higher education academic staff at a time of fast-moving change and increasing societal demand. Fluctuating student numbers, new funding and steering mechanisms are among the features of today's European higher education landscape, but not enough is known about how academic staff are…

In the era of globalisation, competition has also become global. In higher education, countries worldwide are attaching increasing importance to international ranking exercises and subscribing to the "world-class universities" paradigm, complemented by various strategies to benchmark with leading universities in order to enhance the…

A collection of papers discusses preservice teacher education in Belgium, Germany, Spain, the United Kingdom, Greece, Italy, Ireland, Netherlands, Finland, and the United States, focusing on teacher professionalization and noting the politics of education in each country. (SM)

This book examines two themes and the interplay between them: (1) the future of the university in an era of mass higher education; and (2) social inclusion or exclusion. It is informed by studies its authors made of British and Belgian higher education and by research from their colleagues elsewhere in Europe. Following an introductory chapter…