Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Understanding factors influencing international students' decision to engage in international education is essential for education providers to better cater for students' educational expectations and enhance their attractiveness to international students. Whilst there has been extensive research on the reasons why international students undertake…

Higher education in Latin America has deep roots back to the Spanish colonisation in the Hispanic countries. In Brazil, a former Portuguese colony, this sector did not emerge until the nineteenth century and in the Anglophone Caribbean, not until the twentieth. Now in the twenty-first century throughout the region it is subject to the global reach…

Although numerous quality ratings exist in today's media-centric environment (Money Magazine, and U.S. News and World Report, etc.), it is quite difficult to provide any reasonably meaningful estimates of institutional quality, either qualitative or quantitative. Global ratings of university "quality" abound, despite the fact that there…

The NEAIR 2006 Conference Proceedings is a compilation of papers presented at the Philadelphia, Pennsylvania conference. Topics include: Policy Analysis, Grading Policy, State Higher Education Accountability Program, Performance Assessment, Freshmen Transfer Risk, Assessment, Degree Completion, First-Year Academic Success, Effectiveness in…