Sustainability is integrated into the higher education institutions as a new culture. Since the emergence of various declarations and policies, higher education institutions have integrated, implemented and practiced sustainability in the form of campus operations, community engagement and academic programs. As a result, some institutions have…

This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…

The purpose of this study was to investigate the perceived influence of social media on high school band students' future decision to participate in a college marching band. Participants (N = 158) were high school band students. Results indicated that social media could be influential in high school band students' decision to participate in a…

This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…

Men significantly outnumber women in physics, engineering, and computer science (PECS) majors, with a recent male-to-female ratio of approximately 4:1, a stark contrast to the near parity in other science, technology, engineering, and mathematics (STEM) disciplines (1). This gender disparity in PECS carries wide-reaching implications for equity,…

This article combines Bourdieusian practice with narrative sociomaterial theory to investigate what story of higher education and its purpose is being conveyed to students. Our case study revolves around a Danish university. We conduct a sociomaterial analysis of three university sites: an information day for prospective students, a video of a…

Purpose/Problem: It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

Given the absence of a chronology of the historical philosophies, perspectives, and practices of recruitment within the higher education institutions in the United States, the authors have assembled an overview of the material on recruitment strategies and ideologies of American higher education institutions. Literature from and about the past…

The Smithsonian Science Education Center in collaboration with Howard University received a Planning Grant from the National Science Foundation (NSF)'s Inclusion across the Nation of Communities of Learners of Underrepresented Discoverers in Engineering and Science (INCLUDES) and Discovery Research PreK-12 (DRK-12) (Grant Award #2040784) for the…

The state of language education in Australia has long been described as paradoxical. Oscillating between periods of increased attention and seeming invisibility, over the last thirty years, the language learning sector has been punctuated by a succession of aspirational declarations and funding injections with little long-term impact on its…

Early college high schools are powerful instruments for success for young men of color, and school leaders must take an intentional approach to remove systemic barriers to their engagement. This report outlines strategies to better recruit and retain young men of color in early college programs and provides examples of successful and emerging…

This exploratory case study examined how college-bound seniors from a rural community formed their personal system of values and how those values informed choices concerning higher education. Furthermore, this article considers implications for outreach and recruitments strategies in rural communities as well as support once rural students arrive…

The inaugural "Higher Education Research Digest" was released in 2017 (see ED581669) along with the "Enrollment Management Database," a tool assisting enrollment managers, admissions personnel, and other college administrators with student recruitment, enrollment, and success strategies. For this third edition of the Digest,…

None of the community colleges in this study responded with a text message, as requested in the prospective student's inquiry. Only 1.38% (n = 3) of the institutions responded to the inquiry with a telephone call. This research realized a slightly higher rate of e-mail response within five working days; 54.98% (n = 116) as opposed to the 2009…