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Z. W. Taylor; M. Yvonne Taylor; Joshua Childs – Innovative Higher Education, 2024
Many faculty perform work as public intellectuals, producing essays, op-eds, interviews, and other forms of media to amplify their academic work. However, educational research has not examined how faculty conceptualize non-academic audiences, influencing who faculty address in their public scholarship and what they work on as public intellectuals.…
Descriptors: Audience Awareness, Faculty, Teacher Attitudes, Scholarship
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Sarah Moore; Kathryn Lookadoo – Business and Professional Communication Quarterly, 2024
This article presents the ongoing conversation about generative AI guidance and policy in higher education. The article examines syllabus policies, including analyzing sentiment, emotion, and common themes in GenAI policies. Findings show that policies should be audience-focused, clearly written, and grounded in strategies to promote ethical AI…
Descriptors: Artificial Intelligence, Educational Policy, Course Descriptions, Audience Awareness
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Nicole Mishnick; Dana Wise – International Journal of Technology in Education, 2024
Social media has revolutionized communication and changed how society accesses and receives information. As social media has become more prevalent, companies' advertising and marketing strategies worldwide have changed. In order to reach their target audience, organizations, including universities, have shifted their marketing plans to include…
Descriptors: Social Media, Technology Uses in Education, Audience Awareness, Student Recruitment