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Peer reviewedTate, Eugene D.; Surlin, Stuart H. – Journalism Quarterly, 1976
Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)
Descriptors: Attitudes, Cross Cultural Studies, Higher Education, Humor
Download full textLeckenby, John D.; Surlin, Stuart H. – 1975
The purpose of this study was to determine the amount of social information received by audiences viewing "Sanford and Son" and "All in the Family." It was hypothesized that whites perceive "Sanford and Son" as being more real than blacks do; middle-class viewers rate each program as being more real than lower-class…
Descriptors: Audiences, Higher Education, Lower Class, Middle Class
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
Surlin, Stuart H.; Berlin, Barry – 1989
A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…
Descriptors: Audience Response, Comparative Analysis, Cross Cultural Studies, Cultural Context
