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Direct linkGottschall, Kristina; Saltmarsh, Sue – Discourse: Studies in the Cultural Politics of Education, 2017
Online promotional videos on Australian university websites are a form of institutional branding and marketing that construct university experience in a variety of ways. Here we consider how these multimedia texts represent student lifestyles, identities and aspirations in terms of the "good life." We consider how the "promise of…
Descriptors: Student Recruitment, Video Technology, Universities, Foreign Countries
