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Marketing the University: The Subjective Perceptions of Israeli Academics of Their Role in Attracting New Students to Their Institution
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Oplatka, Izhar – Journal of Higher Education Policy and Management, 2009
The aim of this qualitative study was to explore Israeli academics' perceptions of the introduction of educational markets and, particularly, their attitudes towards academics' roles and responsibilities in the new marketing-led university, as well as to obtain a greater understanding of their actual patterns of involvement in the marketing of…
Descriptors: Interviews, Higher Education, Teacher Role, Foreign Countries